Pricing shapes businesses, markets & society

The size of the world economy – currently estimated at over $100 trillion – is the collective sum of the pricing decisions that companies, governments, and individuals every day. That is why pricing shapes businesses, markets, and society. Pricing decisions determine how much money is available in a market, how that money flows, and to whom.

It’s hard to imagine a more powerful economic lever – and a more powerful tool for change – than a price. My mission is to help people understand and harness that power. This site is your chance to explore pricing, engage in the new kind of conversation about it, appreciate why it is strategic and game-changing, and discover new ways to use it in your business and in your life.

Shoppers seeking deals at a farmer's market

How to think about any pricing decision

If you want to understand and harness the power of pricing, the best way to explore that vast field is with a compass, a map, and a guide.

That’s the role played by the Strategic Pricing Hexagon and the seven pricing games it comprises.

What are pricing games ?

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The seven pricing games take place at the intersections of the economic inputs, frameworks, and forces in a market.

Explore pricing strategies in each game

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Click on an individual game to learn more about how they help companies develop and implement their pricing strategies.


How to use the games to make pricing decisions

What game are you in?

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The seven pricing games take place at the intersections of the economic inputs, frameworks, and forces in a market.

Pricing questions? Talk to our Chatbot.

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Click on an individual game to learn more about how they help companies develop and implement their pricing strategies.


Stories illustrating how Pricing shapes the world

To keep the new conversation going, I frequently share fresh ideas and stories on how pricing is shaping businesses, markets, and society.

Pricing games stories (shaping businesses)

Industrial sector stories (shaping markets)

Pricing topic stories (shaping society)