Japan’s Tourist Surge: Can Differentiated Pricing Help Control the Overflow?

By

Jean-Manuel Izaret

Japan has too many tourists. Is differentiated pricing the solution?

This article reports that Japan attracted an “unprecedented” 25 million tourists in 2023, as travelers took advantage of a sharp decline in the yen over the last five years. That’s why some Japanese tourist attractions have implemented significantly higher prices for tourists than for domestic visitors. By segmenting the market and charging tourists more, historical sites and other destination can generate necessary funds for preservation and maintenance while optimizing demand.

https://www.washingtonpost.com/world/2024/06/19/japan-tourist-price-yen