Inflation has dominated the business and financial headlines since early 2022, as consumers and businesses have coped with the uncertainty of high prices and high interest rates. We spoke with BCG’s Jean-Manuel Izaret, coauthor of the recently published book Game Changer: How Strategic Pricing Shapes Businesses, Markets, and Society, about how companies should approach pricing in a period of persistent inflation.
Solving the Pricing Puzzle in Inflationary Times
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