U.S. consumers realize large and growing value from online media. In fact, they now derive more value from online media—net of the associated costs—than they receive from offline media, according to new research by The Boston Consulting Group. We call this measure of value “consumer surplus” and, for online media, it amounts on average to approximately $970 per U.S. connected consumer, or online user, per year—or about 2.5 percent of the average annual income in the U.S. The comparable consumer surplus for offline media is approximately $900.
Follow the Surplus: How U.S. Consumers Value Online Media
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