Pricing is the language of business. Through pricing, companies signal which products have the greatest value or “ask” customers to change their behavior. As with all languages, fluency matters. Organizations that are fluent in pricing can convince their customers to pay a little more, buy a little more, or even do both at the same time.
Is your organization fluent in pricing? Ten key questions can help you assess how close you are to fluency and where you might need to improve.