BCG pricing expert Rohan Kadakia takes a closer look at the Strategic Pricing Hexagon in “Moving from the Cost Game to the Value Game” In this expert interview, Kadakia describes why players move from the Cost Game to the Value Game, what can define the value delivered, what challenges players face, how players sustain the value of this move, and examples of a successful move. To learn more about strategic pricing and the new book from BCG’s Pricing Practice, visit: https://on.bcg.com/452833X Welcome to the official YouTube channel for The Boston Consulting Group. Since 1963, BCG’s experts have been helping businesses, governments, and non-profit organizations build lasting advantage. As a leading management consulting firm, BCG empowers clients to make the changes needed to seize the competitive advantage and win. The independent spirit handed down from Bruce Henderson, BCG’s founder—always challenging the status quo—has given the firm the courage to look beyond the obvious in pursuit of lasting solutions for our clients. Subscribe to BCG’s YouTube channel: https://goo.gl/hsFsVT Visit us at https://www.bcg.com
Moving from the Cost Game to the Value Game
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