BCG pricing expert Cesar Torres takes a closer look at the Strategic Pricing Hexagon in “The Custom Game: Tailored Pricing for Unique Needs.” In this expert interview, Torres describes the Custom Game, how players can gain a competitive advantage, and the challenges players can face. To learn more about strategic pricing and the new book from BCG’s Pricing Practice, visit: https://on.bcg.com/452833X Welcome to the official YouTube channel for The Boston Consulting Group. Since 1963, BCG’s experts have been helping businesses, governments, and non-profit organizations build lasting advantage. As a leading management consulting firm, BCG empowers clients to make the changes needed to seize the competitive advantage and win. The independent spirit handed down from Bruce Henderson, BCG’s founder—always challenging the status quo—has given the firm the courage to look beyond the obvious in pursuit of lasting solutions for our clients. Subscribe to BCG’s YouTube channel: https://goo.gl/hsFsVT Visit us at https://www.bcg.com
The Custom Game: Tailored Pricing for Unique Needs
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