BCG’s Jean-Manuel Izaret examines the shift in pricing strategies necessary in a digital landscape where traditional economic models based on marginal costs are upended. As we grapple with goods that have zero marginal cost to distribute, we consider how pricing can incentivize behaviors and provide broad access while still covering the costs of innovation. Welcome to the official YouTube channel for The Boston Consulting Group. Since 1963, BCG’s experts have been helping businesses, governments, and non-profit organizations build lasting advantage. As a leading management consulting firm, BCG empowers clients to make the changes needed to seize the competitive advantage and win. The independent spirit handed down from Bruce Henderson, BCG’s founder—always challenging the status quo—has given the firm the courage to look beyond the obvious in pursuit of lasting solutions for our clients. Subscribe to BCG’s YouTube channel: https://goo.gl/hsFsVT Visit us at https://www.bcg.com
Progressive Pricing: A New Approach with Broad Applications
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