Jean-Manuel Izaret (JMI), the Global Leader of BCG’s Marketing, Sales & Pricing Practice, delivers a keynote speech at the 2023 Professional Pricing Society (PPS) Conference in Atlanta. He shares insights from the book “Game Changer: How Strategic Pricing Shapes Businesses, Markets, and Society” and discusses the importance of pricing in driving business growth. JMI highlights the power of pricing to create value for customers and companies alike. His engaging presentation provides a strategic perspective on pricing and its impact on business success. To learn more about Game Changer, visit: https://on.bcg.com/452833X Welcome to the official YouTube channel for The Boston Consulting Group. Since 1963, BCG’s experts have been helping businesses, governments, and non-profit organizations build lasting advantage. As a leading management consulting firm, BCG empowers clients to make the changes needed to seize the competitive advantage and win. The independent spirit handed down from Bruce Henderson, BCG’s founder—always challenging the status quo—has given the firm the courage to look beyond the obvious in pursuit of lasting solutions for our clients. Subscribe to BCG’s YouTube channel: https://goo.gl/hsFsVT Visit us at https://www.bcg.com
Jean-Manuel Izaret’s 2023 PPS Fall Atlanta Conference Keynote
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