Discover the buzz around Boston Consulting Group’s best-selling book “Game Changer: How Strategic Pricing Shapes Businesses, Markets, and Society.” Captured at the official launch event in Chicago’s historic Old Post Office, this video offers a glimpse into the initial reactions and excitement of readers. Game Changer explores how strategic pricing is revolutionizing businesses and influencing societal shifts in today’s dynamic landscape. Dive deeper and learn more about Game Changer here: https://on.bcg.com/452833X. Welcome to the official YouTube channel for The Boston Consulting Group. Since 1963, BCG’s experts have been helping businesses, governments, and non-profit organizations build lasting advantage. As a leading management consulting firm, BCG empowers clients to make the changes needed to seize the competitive advantage and win. The independent spirit handed down from Bruce Henderson, BCG’s founder—always challenging the status quo—has given the firm the courage to look beyond the obvious in pursuit of lasting solutions for our clients. Subscribe to BCG’s YouTube channel: https://goo.gl/hsFsVT Visit us at https://www.bcg.com
Game Changer Book Launch Event
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