After decades of debate and analysis, we’ve come to realize that fixating on numbers in the midst of complex pricing calculations often leads to inaccuracies, especially in the ever-changing business landscape. Precision can be elusive, and it’s not just about the numbers; it’s about the strategy. That’s why we’re introducing the Strategic Pricing Hexagon, a framework designed to simplify pricing and provide clear direction. It’s time to shift from pricing merely serving strategy to actively shaping it—pricing to create and share value, becoming a reliable guide for businesses and society alike. Are you ready to change the game? Learn more about the new book from BCG’s Pricing Practice: https://on.bcg.com/452833X
Shifting the Pricing Conversation in Strategy
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