The Best Pricing Strategy Isn’t What the Experts Tell You

By

Jean-Manuel Izaret

You’ve heard it before in nearly every business transaction: never leave money on the table. That’s what every business expert will tell you. What they don’t tell you is that by not leaving any money on the table, eventually everyone will leave your table. Its time to think beyond how much we can take to how much we should share. And it starts with a game changing framework: The Strategic Pricing Hexagon. ________ Welcome to the official YouTube channel for The Boston Consulting Group. Since 1963, BCG’s experts have been helping businesses, governments, and non-profit organizations build lasting advantage. As a leading management consulting firm, BCG empowers clients to make the changes needed to seize the competitive advantage and win. The independent spirit handed down from Bruce Henderson, BCG’s founder—always challenging the status quo—has given the firm the courage to look beyond the obvious in pursuit of lasting solutions for our clients. Subscribe to BCG’s YouTube channel: https://goo.gl/hsFsVT Visit us at https://www.bcg.com