Pricing, like chess, needs strategy and tactics

By

Jean-Manuel Izaret

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Pricing, like chess, needs a smart combination of strategy and tactics. Strategic insights about market characteristics and forces combine with deep analytical capabilities to drive success. But like in chess, many twists and turns can completely change outcomes and subtle mistakes can derail the plans of the best players. Here’s is to celebrating the achievements of the new chess champion Ding Liren and exploring the analogy that came to mind this week end

What chess and pricing have in common