A recent BCG survey of over 200 CMOs from several sectors in eight countries in North America, Europe, and Asia revealed that CMOs around the world are optimistic and confident about GenAI’s future ability to enhance productivity and create competitive advantage. What is surprising is how deeply and extensively CMOs are exploring GenAI’s transformative power, benefits, and potential risks. Our survey revealed that CMOs are rapidly redefining the baselines for speed, efficiency, and quality in a wide range of marketing tasks. CMOs also see opportunities for GenAI to help their companies launch new products and implement new business models.
How CMOs are succeeding with GenAI
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