Multiple sources invite shoppers to visit new e-commerce sites daily, and customers have grown to expect a seamless, tailored shopping experience across multiple channels and devices. E-commerce sellers need to determine which customer requirements and technology enhancements can most effectively attract shoppers and motivate them to enter the checkout flow and complete the purchase. BCG and Shopify looked at 1 billion data points across more than 220,000 sites to determine the best ways to optimize e-commerce conversion rates.
Leading online shoppers to the finish line
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