Take a closer look into the Custom Game — a complex and often chaotic world of negotiations in highly competitive markets. In the Custom Game, core offerings of each competitor are usually comparable, but a vast menu of supplemental features, combined with the negotiated terms and conditions, provides enough differentiation to make nearly every deal unique. Arnab Sinha and I look at ways to establish consistency amidst the chaos in this newest edition of The Game Changer Newsletter. Subscribe to the newsletter now, and please share your thoughts.
Winning the Custom Game
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