If you decided to fly, see a ball game or concert, book a hotel room, and use a ride-share service to get around, you will have a full immersive experience in what we call the Dynamic Game. In the Dynamic Game, companies tend to have adjustable capacity, perishable inventory of relatively undifferentiated products, or constantly fluctuating demand from a broad base of customers whose needs are never truly static. Arnab Sinha and I discuss ways to win the Dynamic Game, how to price GenAI, and the unveiling of our book at the Professional Pricing Society (PPS) conference in the latest edition of The Game Changer Newsletter. Subscribe to the newsletter now, and please share your thoughts.
Winning the Dynamic Game
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