In the latest edition of the Game Changer Expert Interview Series, BCG’s Joel S. Weitzman takes a closer look at transitioning from the Value Game to the Choice Game. Watch his interview here as he describes why companies make the move, what companies need to understand about their consumers, and what you can do for a successful transition.
Shifting from the Value Game to the Choice Game can be motivated by different factors within a company. BCG pricing expert Joel S. Weitzman details how a company can successfully make this move and gain competitive advantage in the latest installment of the Game Changer Expert Interview Series.
To learn more about strategic pricing and the new book from BCG’s pricing practice.
In the latest edition of the Game Changer Expert Interview Series, BCG’s Joel S. Weitzman takes a closer look at transitioning from the Value Game to the Choice Game. Watch his interview here as he describes why companies make the move, what companies need to understand about their consumers, and what you can do for a successful transition.