Apple Vision Pro, the $3,499 headset launched in February, may not have a killer app for consumers yet, but it has apparently seen a high level of adoption among businesses. Apple CEO Tim Cook said during the company’s earnings announcement last week that “it’s great to see the enthusiasm from the enterprise market” and noted that more than half of all Fortune 100 companies have purchased units and have begun to explore useful applications. This is in line with my assessment back in February, that “a vast source of value for Vision Pro could be business applications, with the creation of a supporting ecosystem.” It is still early in the Vision Pro’s life cycle, and the early inroads into the business market are a positive sign.
Tim Cook says half of Fortune 100 companies have bought an Apple Vision Pro