BCG’s Cesar Torres explains the rules and relationships necessary to play the Custom Game in the latest installment of the Game Changer Expert Interview Series. In this video, Torres describes the nature of the Custom Game, what forces drive pricing, and how players can gain competitive advantage. To learn more about strategic pricing and the new book from BCG’s Pricing Practice.
My colleague Cesar Torres recently sat down and described the Custom Game, one of the Seven Pricing Games. Watch the full interview here to discover how your business can apply these principles to thrive in a competitive market. Don’t forget to like, comment, and share your thoughts.