Shifting from the Custom Game to the Choice Game means creating packages of products and services that can help businesses avoid commoditization and embrace the new, while offering simpler, more attractive options to customers. BCG’s Lionnel Bourgouin explains the rules. To learn more about strategic pricing and the new book from BCG’s pricing practice.
Don’t miss my colleague Lionnel Bourgouin‘s Game Changer Expert Interview where he discusses how companies can transition from playing the Custom Game to the Choice Game. Learn more in his interview below.