Very interesting post from Stephan Liozu leveraging PPS data. Marketing going down and Product Management going up fits my experience. Over the past 15 years, companies have connected pricing decisions to product line-up decisions. In particular, this is true for all firms with high innovation rates that have added software elements to their line-up. It is pretty clear with GenAI that companies need to design their products with the pricing in mind and vice versa. Business Units going up is another welcomed trend; they are closer to markets with hopefully a more strategic long-term perspective. Thanks for sharing Stephan.
Monetization – Value-based Pricing – Pricing Strategy – Sustainability – stephanliozu.com 1mo
Please REPOST – Every year Professional Pricing Society conducts a survey of the . It is extremely valuable for the profession. I have put together this graph to show the evolution of the reporting lines for the pricing function in organizations over the years. As you can see, pricing reports less into #marketing and more into the business unit and Senior Management. Please comment on this chart and I will compile a list of impressions, comments, analysis, and opinions. And please take the survey in the future! Tim J Smith Mark Stiving, Ph.D. Utpal Dholakia Dr. Gerald Smith Kevin Mitchell Johnny Haskins Jr. MBA, MCTS, MCITP Andres Reiner Jean-Manuel Izaret (JMI) Joel Hazan Mitchell Lee Michel Safi Steven Forth Craig Zawada Gabe Smith Frederico Zornig Andreas Hinterhuber Rafi Mohammed Christopher Provines, MBA Thorsten Lips Danilo Zatta, PhD, MBA