Aligning your company’s offers with the unique demands of different customers is key in the Choice Game. The game is particularly relevant to those who offer tiered subscription services. BCG pricing expert Matthew Kropp dissects the details. Learn more about strategic pricing and the new book from BCG’s pricing practice.
My colleague Matthew Kropp discusses the Choice Game in the most recent edition of the Game Changer Expert Interview Series. Learn how players can maintain a competitive advantage by emphasizing differentiated offerings in his interview below.