Can nudges help people make better food choices? Researchers at the Universities of Göttingen and Bonn explored this question and found that nudges – such as placing vegetarian or low-calorie options first on a menu – were indeed effective as they did not restrict the consumer’s perceived freedom to choose. This thinking is critical to success in the Choice Game. The ideal product lineups in the Choice Game are easy for customers to understand so that they can self‐select their preferred package. Customer behavior and influencing choice are much more important than defining any individual price point with precision. This study shows that nudges work best when they preserve the consumers’ freedom to choose and by lowering the burden for them to opt out of a default option.
Can nudges help people make better food choices?
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