Breakfast cereal exemplifies the ongoing transition period for many food and grocery products. are recalibrating their behavior and their value perceptions after a couple years of rising prices, a trend which I view as an overdue correction. companies in turn are shifting their focus to growing volume. normally cut through the noise in the Uniform Game, but when price changes become part of the noise, companies need to look at their promotion and portfolio strategies to help consumers make their choices. That was the topic my colleague Max Holz addressed in last week’s Game Changer Newsletter, and it’s a topic we will continue to monitor.
Despite complaints about the economy, consumers still not buying cheaper cereal