Now that Apple’s Vision Pro headset has been available for a week, the focus of the discussion has shifted from its price point to another fundamental question: how will it create value? Countless naysayers have already said that the device will flop because there aren’t killer applications or use cases to justify anything close to $3,499 for the headset. This insightful commentary published today in Fortune – despite its pessimistic headline – stresses that it is obviously too early to tell. Previous groundbreaking launches from Apple faced similar struggles, as the commentary points out. A vast source of value for Vision Pro could be business applications, with the creation of a supporting ecosystem. But will these be high value or low value applications? Imagine, for example, direct collaboration on a maintenance or repair effort, with one team member onsite streaming through the headset and a remote expert providing guidance based on what they observe directly. Instead of the onsite worker relying on a tutorial or the remote worker relying on verbal descriptions, the two can work together in real-time to complete a job. What would the value of that be over time? My hope is that the starting price point challenges developers to find those high value or killer applications, the ones that will make us say that we can never imagine going back to the way things were before.
Apple Vision Pro use cases
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