How to cut prices without cutting prices

By

Jean-Manuel Izaret

1708617504583

💡 Rethink how to share value with your customers without direct price reductions.   My colleague, Ricard Vila, takes the spotlight in this edition of the Game Changer Newsletter with an insightful piece on transcending traditional zero-sum pricing strategies. Discover how to adjust prices without really cutting them, offering a fresh perspective on value creation. Continue reading to learn more, and don’t forget to subscribe to the newsletter now.  

How to Cut Prices Without Cutting Prices