Are you ready to change the game? Introducing the Strategic Pricing Hexagon, a tool designed to help you grow with speed and efficiency, maximize your impact, and prepare for the… Read more

Buyers and sellers have always seemed at odds… the more you take, the less your customer has. That’s what pricing strategies of the past said, anyway. This kind of zero-sum… Read more

You’ve heard it before in nearly every business transaction: never leave money on the table. That’s what every business expert will tell you. What they don’t tell you is that… Read more

Etiquette around tipping has shifted significantly. From tip jars to the tablet “swivel”, it’s become a subtle yet deeply ingrained part of American life, often accompanied by unconscious biases affecting… Read more

After decades of debate and analysis, we’ve come to realize that fixating on numbers in the midst of complex pricing calculations often leads to inaccuracies, especially in the ever-changing business… Read more

Discover the buzz around Boston Consulting Group’s best-selling book “Game Changer: How Strategic Pricing Shapes Businesses, Markets, and Society.” Captured at the official launch event in Chicago’s historic Old Post… Read more

Jean-Manuel Izaret (JMI), the Global Leader of BCG’s Marketing, Sales & Pricing Practice, delivers a keynote speech at the 2023 Professional Pricing Society (PPS) Conference in Atlanta. He shares insights… Read more

Dive into the transformative world of tipping and its economic ripple effects on small businesses and society with BCG’s Jean-Manuel Izaret. This video unpacks the historical roots of tipping, its… Read more

BCG’s Jean-Manuel Izaret tackles the nuanced question of what a fair price really means across different cultures and markets. He examines the intricate relationship between pricing fairness and societal expectations,… Read more

BCG’s Jean-Manuel Izaret examines the shift in pricing strategies necessary in a digital landscape where traditional economic models based on marginal costs are upended. As we grapple with goods that… Read more

BCG pricing expert Ricard Vila takes a closer look at the Strategic Pricing Hexagon in “The Cost Game: Efficient Pricing.” In this expert interview, Vila describes the Cost Game, how… Read more

Tailored Pricing for Unique Needs BCG pricing expert Cesar Torres takes a closer look at the Strategic Pricing Hexagon in “The Custom Game: Tailored Pricing for Unique Needs.” In this… Read more

Cost Game to the Value Game BCG pricing expert Rohan Kadakia takes a closer look at the Strategic Pricing Hexagon in “Moving from the Cost Game to the Value Game”… Read more

In the latest edition of the Game Changer Expert Interview Series, BCG’s Joel S. Weitzman takes a closer look at transitioning from the Value Game to the Choice Game. Watch… Read more

Shifting from the Custom Game to the Choice Game means creating packages of products and services that can help businesses avoid commoditization and embrace the new, while offering simpler, more… Read more

Aligning your company’s offers with the unique demands of different customers is key in the Choice Game. The game is particularly relevant to those who offer tiered subscription services. BCG… Read more

Players of the Dynamic Game need to develop unique skills to constantly adjust prices in real-time, adapting to context, competition, and ever-shifting market conditions. Pricing expert Fabian Uhrich lays out… Read more

We’re excited to announce the Game Changer Expert Interview Series, where we explore the inner workings of the Strategic Pricing Hexagon. In today’s episode, BCG pricing expert Federico Fabbri discusses… Read more

In this second episode of the Game Changer Expert Interview Series, BCG’s Jacqueline Martinez explains how intelligent analytics can drive winning strategies for companies of any size in the highly… Read more