Book Introductions

The right pricing strategy changes the trajectory of a business, a market, or even society. That means that pricing decisions have significant consequences and sometimes need to defy conventional wisdom. Should you leave money on the table? Is tipping a good idea? You’ll find some fresh perspectives among these videos, many of them animated by BCG’s Brighthouse Group.

The Strategic Pricing Hexagon: A Game Changing Framework from BCG

Are you ready to change the game? Introducing the Strategic Pricing Hexagon, a tool designed to help you grow with speed and efficiency, maximize your impact, and prepare for the…

A New Pricing Strategy That’s Good for Businesses and Good for Customers

Buyers and sellers have always seemed at odds… the more you take, the less your customer has. That’s what pricing strategies of the past said, anyway. This kind of zero-sum…

The Best Pricing Strategy Isn’t What the Experts Tell You

You’ve heard it before in nearly every business transaction: never leave money on the table. That’s what every business expert will tell you. What they don’t tell you is that…

A Pricing Solution to Rethink Tipping Etiquette

Etiquette around tipping has shifted significantly. From tip jars to the tablet “swivel”, it’s become a subtle yet deeply ingrained part of American life, often accompanied by unconscious biases affecting…

Shifting the Pricing Conversation in Strategy

After decades of debate and analysis, we’ve come to realize that fixating on numbers in the midst of complex pricing calculations often leads to inaccuracies, especially in the ever-changing business…

Game Changer Book Launch Event

Discover the buzz around Boston Consulting Group’s best-selling book “Game Changer: How Strategic Pricing Shapes Businesses, Markets, and Society.” Captured at the official launch event in Chicago’s historic Old Post…