Buyers and sellers have always seemed at odds… the more you take, the less your customer has. That’s what pricing strategies of the past said, anyway. This kind of zero-sum thinking has held businesses down for decades. But what if we could all get our fair share by simply baking a bigger pie? Its time we rethink the way we create, gain, and then share value with the Strategic Pricing Hexagon. ________ Welcome to the official YouTube channel for The Boston Consulting Group. Since 1963, BCG’s experts have been helping businesses, governments, and non-profit organizations build lasting advantage. As a leading management consulting firm, BCG empowers clients to make the changes needed to seize the competitive advantage and win. The independent spirit handed down from Bruce Henderson, BCG’s founder—always challenging the status quo—has given the firm the courage to look beyond the obvious in pursuit of lasting solutions for our clients. Subscribe to BCG’s YouTube channel: https://goo.gl/hsFsVT Visit us at https://www.bcg.com
A New Pricing Strategy That’s Good for Businesses and Good for Customers
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