Perspectives

Many of the ideas that culminated in the Game Changer book began as perspectives on the BCG.com website.

GenAI Needs Pricing Strategies to Match Its Potential

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Smarter Retailer Promotions for a Saturated Market

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Solving the Pricing Puzzle in Inflationary Times

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Resilient Pricing for an Uncertain World

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The Unified Theory of Pricing

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Solving the Paradox of Fair Prices

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Understanding the Global Price-Sensitive Consumer

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We Need True Net Zero, and It Needs Early Adopters

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Aligning Economic Incentives to Eradicate Diseases

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Why Progressive Pricing Is Becoming a Competitive Necessity

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Moving Away from One-Size-Fits-All in Daily Banking

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Why Building Materials Producers Need a Fresh Take on Pricing

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Beyond List Price

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Cloudified Pricing—Coming to an Industry Near You

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Next-Generation Pricing Is Transforming Medtech

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How the Internet of Things Will Change the Pricing of Things

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How Net Revenue Management Boosts the Top and Bottom Line

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Winning at Omnichannel Pricing: Maximizing Growth While Protecting Margins

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Transformed by the Power of Pricing

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Five Pricing Secrets of B2B Information-Services Companies

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Better Bundling in Technology, Media, and Telecom Markets

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Profiting from the Cloud: How to Master Software as a Service

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Follow the Surplus: How U.S. Consumers Value Online Media

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Long-Tail Pricing in Business-to-Business Markets

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A Digital New Deal

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Pricing Pushback: Thriving in an Era of Heightened Consumer Power

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Are You Fluent in Pricing?

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Crisis Pricing for the Downturn and After

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Pricing Fluency: A Program for Pricing Excellence

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Upend the Downturn with Strategic Pricing

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