Why do meat products seem to violate one of the most powerful effects in That is a question the marketers of blended meat – a combination of meat and plant proteins – will need to answer if they want their category to establish itself. The powerful “compromise effect” explains why consumers tend to find the middle or blended option more attractive than two extreme offers. But with meat, blending the extremes of meat dishes and vegetable protein dishes has often been a lose-lose proposition, unless you’re Spam. Fans of meat and meat substitutes like the blended solution in taste tests and those solutions have a smaller footprint. But when people find out what is inside, meat-lovers feel like they have received a lower-value product and environmentalists decry the incrementalism of moving away from their ideal of meatless food. As this article indicates, maybe the endurance of Spam offers some lessons. Treat the blend as an entirely new product, stress the benefits, and play down the reasons. What are your thoughts on the future of blended meats ?
Blended Meat and Sustainability
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