Category: Video

  • The Strategic Pricing Hexagon: A Game Changing Framework from BCG

    Are you ready to change the game? Introducing the Strategic Pricing Hexagon, a tool designed to help you grow with speed and efficiency, maximize your impact, and prepare for the future. ________ Welcome to the official YouTube channel for The Boston Consulting Group. Since 1963, BCG’s experts have been helping businesses, governments, and non-profit organizations…

  • A New Pricing Strategy That’s Good for Businesses and Good for Customers

    Buyers and sellers have always seemed at odds… the more you take, the less your customer has. That’s what pricing strategies of the past said, anyway. This kind of zero-sum thinking has held businesses down for decades. But what if we could all get our fair share by simply baking a bigger pie? Its time…

  • The Best Pricing Strategy Isn’t What the Experts Tell You

    You’ve heard it before in nearly every business transaction: never leave money on the table. That’s what every business expert will tell you. What they don’t tell you is that by not leaving any money on the table, eventually everyone will leave your table. Its time to think beyond how much we can take to…

  • A Pricing Solution to Rethink Tipping Etiquette

    Etiquette around tipping has shifted significantly. From tip jars to the tablet “swivel”, it’s become a subtle yet deeply ingrained part of American life, often accompanied by unconscious biases affecting how customers tip service workers. While it may appear to be a bias issue, it’s, in fact, a pricing problem. Businesses, by passing labor costs…

  • Shifting the Pricing Conversation in Strategy

    After decades of debate and analysis, we’ve come to realize that fixating on numbers in the midst of complex pricing calculations often leads to inaccuracies, especially in the ever-changing business landscape. Precision can be elusive, and it’s not just about the numbers; it’s about the strategy. That’s why we’re introducing the Strategic Pricing Hexagon, a…

  • Game Changer Book Launch Event

    Discover the buzz around Boston Consulting Group’s best-selling book “Game Changer: How Strategic Pricing Shapes Businesses, Markets, and Society.” Captured at the official launch event in Chicago’s historic Old Post Office, this video offers a glimpse into the initial reactions and excitement of readers. Game Changer explores how strategic pricing is revolutionizing businesses and influencing…

  • Jean-Manuel Izaret’s 2023 PPS Fall Atlanta Conference Keynote

    Jean-Manuel Izaret (JMI), the Global Leader of BCG’s Marketing, Sales & Pricing Practice, delivers a keynote speech at the 2023 Professional Pricing Society (PPS) Conference in Atlanta. He shares insights from the book “Game Changer: How Strategic Pricing Shapes Businesses, Markets, and Society” and discusses the importance of pricing in driving business growth. JMI highlights…

  • The Evolution of Tipping: Business Gains and Societal Impacts

    Dive into the transformative world of tipping and its economic ripple effects on small businesses and society with BCG’s Jean-Manuel Izaret. This video unpacks the historical roots of tipping, its adoption in the U.S., and the complex dynamics of tipping’s role in service industries today. Explore how a simple act of gratuity has profound implications…

  • Navigating the Complexities of Fair Pricing

    BCG’s Jean-Manuel Izaret tackles the nuanced question of what a fair price really means across different cultures and markets. He examines the intricate relationship between pricing fairness and societal expectations, uncovering how individual experiences and the broader social context influence our perception of price equity. Discover the factors that drive pricing strategies and the importance…

  • Progressive Pricing: A New Approach with Broad Applications

    BCG’s Jean-Manuel Izaret examines the shift in pricing strategies necessary in a digital landscape where traditional economic models based on marginal costs are upended. As we grapple with goods that have zero marginal cost to distribute, we consider how pricing can incentivize behaviors and provide broad access while still covering the costs of innovation. Welcome…

  • The Cost Game: Efficient Pricing

    BCG pricing expert Ricard Vila takes a closer look at the Strategic Pricing Hexagon in “The Cost Game: Efficient Pricing.” In this expert interview, Vila describes the Cost Game, how players can manage cost, what drives pricing, and examples of successful gameplay. To learn more about strategic pricing and the new book from BCG’s Pricing…

  • The Custom Game: Tailored Pricing for Unique Needs

    BCG pricing expert Cesar Torres takes a closer look at the Strategic Pricing Hexagon in “The Custom Game: Tailored Pricing for Unique Needs.” In this expert interview, Torres describes the Custom Game, how players can gain a competitive advantage, and the challenges players can face. To learn more about strategic pricing and the new book…