In a response to the many questions we are getting from clients on how to navigate the data privacy changes that are reshaping the digital landscape, BCG and Google have surveyed over 1,000 consumers and more than 30 leading marketers to help companies evolve their data-driven marketing approach to be “privacy-first.” Cultivating trust with consumers is imperative for companies to win and they need to act now. Read more for a three-step action plan and holistic roadmap you can take to adopt a privacy-first approach to marketing. Congratulations to the authors for bringing these insights to life – Derek Rodenhausen, Lauren Wiener, Kristi (Rogers) Knapp, and Mary Katerman
Consumers want privacy and markets can deliver
By