Game Playbooks

The Cost Game: Efficient Pricing

BCG pricing expert Ricard Vila takes a closer look at the Strategic Pricing Hexagon in “The Cost Game: Efficient Pricing.” In this expert interview, Vila describes the Cost Game, how…

The Custom Game: Tailored Pricing for Unique Needs

BCG pricing expert Cesar Torres takes a closer look at the Strategic Pricing Hexagon in “The Custom Game: Tailored Pricing for Unique Needs.” In this expert interview, Torres describes the…

Moving from the Cost Game to the Value Game

BCG pricing expert Rohan Kadakia takes a closer look at the Strategic Pricing Hexagon in “Moving from the Cost Game to the Value Game” In this expert interview, Kadakia describes…

From Value Game to Choice Game

In the latest edition of the Game Changer Expert Interview Series, BCG’s Joel S. Weitzman takes a closer look at transitioning from the Value Game to the Choice Game. Watch…

Moving from Custom Game to Choice Game

Shifting from the Custom Game to the Choice Game means creating packages of products and services that can help businesses avoid commoditization and embrace the new, while offering simpler, more…

The Choice Game: Personalized pricing

Aligning your company’s offers with the unique demands of different customers is key in the Choice Game. The game is particularly relevant to those who offer tiered subscription services. BCG…

The Dynamic Game: Pricing that adapts to demand

Players of the Dynamic Game need to develop unique skills to constantly adjust prices in real-time, adapting to context, competition, and ever-shifting market conditions. Pricing expert Fabian Uhrich lays out…

The power game: a strategic tug of war

We’re excited to announce the Game Changer Expert Interview Series, where we explore the inner workings of the Strategic Pricing Hexagon. In today’s episode, BCG pricing expert Federico Fabbri discusses…

The Uniform Game: Pricing for all

In this second episode of the Game Changer Expert Interview Series, BCG’s Jacqueline Martinez explains how intelligent analytics can drive winning strategies for companies of any size in the highly…