“Insert your credit card, and you’ll be prompted a few questions on the screen.” If you live in the U.S. or have spent time there, you know exactly what that screen is about to ask – How much of a tip do you want to leave? But what if there wasn’t a need to tip at all. In this edition of the Game Changer Newsletter, Arnab Sinha and I reframe tipping as a pricing challenge and explore how groundbreaking changes – such as a proposed new law in Chicago – can create ways that allow all parties to win. Subscribe to the newsletter today, and please let me know your thoughts below.
How Americans can tame their tipping craze
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