The $16 burger meal isn’t just about the price; it highlights the broader strategies at play within Quick Service Restaurants (QSRs). In our new edition of the Game Changer Newsletter, Arnab Sinha and I dissect this viral sensation, revealing how companies craft offerings and serve different customer segments within the Choice Game. Join the conversation on strategic pricing, value sharing, and more by letting us know your thoughts below. And don’t forget to subscribe to the newsletter now!
In Defense of the $16 burger meal
By
