Marco Bertini

By

Jean-Manuel Izaret

1711664949015

The purpose of any business is to add some value, in some way, to someone or something outside of itself.

However, companies ultimately exist to please customers and earn a profit from them. Unless value is created and shared, companies simply cannot pursue opportunities for growth and, increasingly, contribute to social and environmental initiatives.

How should a business, then, think about “making money” from its customers?

Marco Bertini