Mature consumers become critical market

By

Jean-Manuel Izaret

BCG’s latest research finds an untapped opportunity for brands who think they have exhausted their markets: the nearly 1 billion consumers between the ages of 50 and 70, who are more resilient, more online, and more influential than most businesses realize. “Don’t Overlook Your Mature Consumers” explains the power of this group and the multi-trillion dollar opportunity they present for the brands that win their trust and loyalty.