🎙️ Just Released: My Podcast Conversation on ‘Game Changer’ and Modern Pricing Strategies 📘 I’m thrilled to share my discussion with Mark Gandy and the CFO Bookshelf Podcast is now available to listen. It was a fantastic discussion covering our new book “Game Changer”, and a deep dive on the art of strategic pricing, exploring Ford’s game-changing tactics, the unique ‘cupcake dilemma,’ the vital distinction between pricing tactics and pricing strategy, and more. This episode is a must for anyone interested in transforming their business approach through innovative pricing strategies. Tune in for a blend of theory, real-world examples, and actionable advice. Thanks to Mark for having me on.
CFO Bookshelf: Pricing Strategy vs. Pricing Tactics on Apple Podcasts