Jean-Manuel Izaret (JMI), the Global Leader of BCG’s Marketing, Sales & Pricing Practice, delivers a keynote speech at the 2023 Professional Pricing Society (PPS) Conference in Atlanta. He shares insights from the book “Game Changer: How Strategic Pricing Shapes Businesses, Markets, and Society” and discusses the importance of pricing in driving business growth. JMI highlights the power of pricing to create value for customers and companies alike. His engaging presentation provides a strategic perspective on pricing and its impact on business success. To learn more about Game Changer, visit: https://on.bcg.com/452833X
Professional Pricing Society Keynote
By