As companies increasingly adopt dynamic pricing, the balance between profitability and customer perception of fairness becomes crucial. My colleague and co-author Arnab Sinha reveals what executives should keep in mind as they think about whether they should be changing their prices more frequently.
🎢 A theme park charging more when the sun is shining? 🍔 A burger costing less at the quietest part of the day? Frequent price changes risk creating unhappy customers. So how should companies approach dynamic pricing? How Companies Can Make Dynamic Pricing Fairer for Customers