Players of the Dynamic Game need to develop unique skills to constantly adjust prices in real-time, adapting to context, competition, and ever-shifting market conditions. Pricing expert Fabian Uhrich lays out the rules. To learn more about strategic pricing and the new book from BCG’s pricing practice.
Be sure to watch Fabian Uhrich’s expert interview, “The Dynamic Game: Pricing That Adapts to Demand.” Here Fabian discusses the Dynamic Game, the challenges players face, and strategies you can take to win.