Daniel Meyer has a fun Pricing Spotlight series that is worth following. He asks simple open-ended questions, like good interviewers do, allowing for diverse responses. I am grateful to participate this week and share some views. Enjoy!
Monetization & Pricing – Sustainable Growth Through Pricing 💰 And Effective Product Decisions 🚀 sofatutor | KIT | Stanford 5mo
🚀 𝐄𝐩𝐢𝐬𝐨𝐝𝐞 21 𝐨𝐟 𝐓𝐡𝐞 𝐏𝐫𝐢𝐜𝐢𝐧𝐠 𝐒𝐩𝐨𝐭𝐥𝐢𝐠𝐡𝐭: 𝐔𝐧𝐯𝐞𝐢𝐥𝐢𝐧𝐠 𝐭𝐡𝐞 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐌𝐢𝐧𝐝 𝐨𝐟 𝐉𝐞𝐚𝐧-𝐌𝐚𝐧𝐮𝐞𝐥 𝐈𝐳𝐚𝐫𝐞𝐭! 🚀 As we dive into our 21st edition, let’s extend a warm welcome to Jean-Manuel Izaret (JMI), the strategic thinker and global leader in Marketing Sales and Pricing at BCG: 🌐 Steering the helm of Pricing at Boston Consulting Group (BCG), Jean-Manuel brings an astonishing 32 years of diverse experience. 📖 Author of the enlightening book “Game Changer: How Strategic Pricing Shapes Businesses, Markets, and Society.” Jean-Manuel’s deep dive into the complexities of Pricing: 🧩 Pricing is not one-size-fits-all. It’s a multifaceted game, as illustrated in his book’s strategic Pricing hexagon. 💡 Dismisses common misconceptions: Elasticity isn’t always the key, and market dynamics play a crucial role. A candid confession from the trenches: 🕵️♂️ Discovering the limitations of elasticity in pricing early in his career, Jean-Manuel emphasizes the importance of understanding market-specific dynamics. On AI’s role in Pricing: 🤖 AI holds transformative potential, yet requires careful management. Ethical considerations and quality data are paramount. Admiration in the Pricing universe: 🍏 Applauds Apple for its bold iPod Pricing strategy. A masterclass in understanding market differentiation and creating new consumer segments. Jean-Manuel’s guiding principle for life and business: 🤝 Be generous. Emphasize creating and sharing value over mere extraction. A mantra that harmonizes economic transactions with life’s ethos. 👏 Let’s applaud Jean-Manuel for his insightful interview and his advocacy for generosity in business. 💬 What’s your approach to creating value in your field? Share below!