Daniel Meyer has a fun Pricing Spotlight series that is worth following. He asks simple open-ended questions, like good interviewers do, allowing for diverse responses. I am grateful to participate this week and share some views. Enjoy!
Monetization & Pricing – Sustainable Growth Through Pricing ๐ฐ And Effective Product Decisions ๐ sofatutor | KIT | Stanford 5mo
๐ ๐๐ฉ๐ข๐ฌ๐จ๐๐ 21 ๐จ๐ ๐๐ก๐ ๐๐ซ๐ข๐๐ข๐ง๐ ๐๐ฉ๐จ๐ญ๐ฅ๐ข๐ ๐ก๐ญ: ๐๐ง๐ฏ๐๐ข๐ฅ๐ข๐ง๐ ๐ญ๐ก๐ ๐๐ญ๐ซ๐๐ญ๐๐ ๐ข๐ ๐๐ข๐ง๐ ๐จ๐ ๐๐๐๐ง-๐๐๐ง๐ฎ๐๐ฅ ๐๐ณ๐๐ซ๐๐ญ! ๐ As we dive into our 21st edition, letโs extend a warm welcome to Jean-Manuel Izaret (JMI), the strategic thinker and global leader in Marketing Sales and Pricing at BCG: ๐ Steering the helm of Pricing at Boston Consulting Group (BCG), Jean-Manuel brings an astonishing 32 years of diverse experience. ๐ Author of the enlightening book “Game Changer: How Strategic Pricing Shapes Businesses, Markets, and Society.” Jean-Manuel’s deep dive into the complexities of Pricing: ๐งฉ Pricing is not one-size-fits-all. It’s a multifaceted game, as illustrated in his book’s strategic Pricing hexagon. ๐ก Dismisses common misconceptions: Elasticity isnโt always the key, and market dynamics play a crucial role. A candid confession from the trenches: ๐ต๏ธโ๏ธ Discovering the limitations of elasticity in pricing early in his career, Jean-Manuel emphasizes the importance of understanding market-specific dynamics. On AI’s role in Pricing: ๐ค AI holds transformative potential, yet requires careful management. Ethical considerations and quality data are paramount. Admiration in the Pricing universe: ๐ Applauds Apple for its bold iPod Pricing strategy. A masterclass in understanding market differentiation and creating new consumer segments. Jean-Manuel’s guiding principle for life and business: ๐ค Be generous. Emphasize creating and sharing value over mere extraction. A mantra that harmonizes economic transactions with life’s ethos. ๐ Letโs applaud Jean-Manuel for his insightful interview and his advocacy for generosity in business. ๐ฌ What’s your approach to creating value in your field? Share below!