Travelers are prioritizing experiences and personalization, according to this report on global travel preferences and behaviors. Millennials and Gen Zers have an especially strong desire to travel for sporting events, with 67% expressing interest in attending such events in 2024. Attending live sports events has become one of the key “water cooler” institutions remaining in an increasingly on-demand, digital ecosystem. They have helped keep traditional media afloat and are also a big factor in the travel industry.
Travelers are prioritizing experience and personlzaition
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