Is persistent inflation luring wealthier consumers into the dollar-store market? Their share of shoppers earning over $100,000 per year is growing, and slightly wealthier consumers are the fastest-growing demographic at Dollar Tree stores. In the meantime, Dollar Tree’s pricing seems to occupy the best of both worlds, with options at the low end and an increase in its price ceiling from $5 to $7. Has inflation changed how and where you shop?
Dollar Tree to increase max price in stores to $7, reports higher income shoppers