Why Pricing starts with strategy, not numbers

By

Jean-Manuel Izaret

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Pricing conversations should prioritize strategy, not numbers.   In this edition of the Game Changer newsletter, Arnab Sinha and I discuss three fundamental pricing questions every business leader should ask to emphasize strategy instead of numbers. Continue reading to learn more, and don’t forget to subscribe now to stay up-to-date on the latest Game Changer news.   

Why Pricing Starts With Strategy, Not Numbers