Is the “Introvert Economy” so pervasive that it will reshape many business models? The term refers to a large swath of the US population that interacts less than previous generations, indulges less, and spends more time at home and online. The pandemic reinforced many of these behaviors by serving as a multiyear trial run of how many things outside the home people could do with less of or do away with entirely. Businesses that rely on physical engagement – such as brick-and-mortar retail and restaurants – will need to figure out how to replicate their experience online or create an in-real-life experience that is so irresistible that it draws out the introverts.
Will introvert economy reshape businesses?
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