News
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Winning the Cost Game
If pricing professionals brainstormed for a slogan to put on mugs and t-shirts, we’re confident that “Never Use Cost-Plus Pricing!”…
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Winning the Uniform Game
Imagine how frustrating day-to-day shopping would be if you had to haggle over every single purchase instead of paying what’s…
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Winning the Value Game
When Apple launched its Vision Pro headset in June, the price point of $3,499 grabbed many of the headlines and…
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The Seven Games of Pricing Strategy
What is your pricing strategy? BBusiness leaders often answer that question by citing a method such as “charging what the…
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Frank Luby
We are storytellers who will take your product and your company to new heights as we communicate your story to…
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Stephan Liozu
Stephan Liozu
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Marco Bertini
The purpose of any business is to add some value, in some way, to someone or something outside of itself.…
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EPP pricing and revenue growth management platform
Formed in 2006, EPP is a ‘not-for-profit’ professional platform providing professional guidance and advocating on behalf ofValue Monetization, Pricing and RGM professionals, globally. EPP…
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Professional pricing society
The Professional Pricing Society (PPS) is the leading, world-wide pricing idea marketplace where new and seasoned business professionals from all…
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Why “free” is a wise price for Apple GenAI
Apple made its long-anticipated foray into generative artificial intelligence (GenAI) this week when it launched “Apple Intelligence,” which it described…
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The Insurance “Canary” in the Climate “Coal Mine”
Significant price changes may represent much more than short-term tactical adjustments in a market. Sometimes, they are ominous signals that…
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Japan’s Tourist Surge: Can Differentiated Pricing Help Control the Overflow?
Japan has too many tourists. Is differentiated pricing the solution? This article reports that Japan attracted an “unprecedented” 25 million…
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How Temu Uses Psychological Hacks to Encourage Overspending
Is the popular e-commerce site Temu a sophisticated experiment in balancing supply and demand? Or is it a combination of…
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The Insurance “Canary” in the Climate “Coal Mine”
Significant price changes may represent much more than short-term tactical adjustments in a market. Sometimes, they are ominous signals that…
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Professional Pricing Society Keynote
Jean-Manuel Izaret (JMI), the Global Leader of BCG’s Marketing, Sales & Pricing Practice, delivers a keynote speech at the 2023…
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Reddit adds ads
Reddit is opening up a new revenue stream by testing dynamic product ads on its popular social media platform. Launched…
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Apple Vision Pro use cases
Now that Apple’s Vision Pro headset has been available for a week, the focus of the discussion has shifted from…
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Pricing strategy vs. pricing tactics
🎙️ Just Released: My Podcast Conversation on ‘Game Changer’ and Modern Pricing Strategies 📘 I’m thrilled to share my discussion…