News

  • Winning the Cost Game

    GC Newsletter Winning the Cost Game

    If pricing professionals brainstormed for a slogan to put on mugs and t-shirts, we’re confident that “Never Use Cost-Plus Pricing!”…

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  • Winning the Uniform Game

    GC Newsletter Winning the Uniform Game

    Imagine how frustrating day-to-day shopping would be if you had to haggle over every single purchase instead of paying what’s…

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  • Winning the Value Game

    GC Newsletter Winning the Value Game

    When Apple launched its Vision Pro headset in June, the price point of $3,499 grabbed many of the headlines and…

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  • The Seven Games of Pricing Strategy

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    What is your pricing strategy? BBusiness leaders often answer that question by citing a method such as “charging what the…

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  • Frank Luby

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    We are storytellers who will take your product and your company to new heights as we communicate your story to…

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  • Stephan Liozu

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    Stephan Liozu

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  • Marco Bertini

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    The purpose of any business is to add some value, in some way, to someone or something outside of itself.…

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  • EPP pricing and revenue growth management platform

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    Formed in 2006, EPP is a ‘not-for-profit’ professional platform providing professional guidance and advocating on behalf ofValue Monetization, Pricing and RGM professionals, globally. EPP…

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  • Professional pricing society

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    The Professional Pricing Society (PPS) is the leading, world-wide pricing idea marketplace where new and seasoned business professionals from all…

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  • Why “free” is a wise price for Apple GenAI

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    Apple made its long-anticipated foray into generative artificial intelligence (GenAI) this week when it launched “Apple Intelligence,” which it described…

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  • The Insurance “Canary” in the Climate “Coal Mine”

    Significant price changes may represent much more than short-term tactical adjustments in a market. Sometimes, they are ominous signals that…

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  • Japan’s Tourist Surge: Can Differentiated Pricing Help Control the Overflow?

    Japan has too many tourists. Is differentiated pricing the solution? This article reports that Japan attracted an “unprecedented” 25 million…

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  • How Temu Uses Psychological Hacks to Encourage Overspending

    Is the popular e-commerce site Temu a sophisticated experiment in balancing supply and demand? Or is it a combination of…

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  • The Insurance “Canary” in the Climate “Coal Mine”

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    Significant price changes may represent much more than short-term tactical adjustments in a market. Sometimes, they are ominous signals that…

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  • Professional Pricing Society Keynote

    Jean-Manuel Izaret (JMI), the Global Leader of BCG’s Marketing, Sales & Pricing Practice, delivers a keynote speech at the 2023…

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  • Reddit adds ads

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    Reddit is opening up a new revenue stream by testing dynamic product ads on its popular social media platform. Launched…

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  • Apple Vision Pro use cases

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    Now that Apple’s Vision Pro headset has been available for a week, the focus of the discussion has shifted from…

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  • Pricing strategy vs. pricing tactics

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    🎙️ Just Released: My Podcast Conversation on ‘Game Changer’ and Modern Pricing Strategies 📘 I’m thrilled to share my discussion…

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