News
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Three Pricing Barriers to Break in 2024
📈 In our latest edition of the Game Changer Newsletter, Arnab Sinha and I delve into “Three Pricing Barriers to Break…
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Corporate America tests limits of pricing power
Between the lines in the intriguing New York Times article below, I see two critical points about why the recent…
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The Pricing spotlight: pricing strategy
Daniel Meyer has a fun Pricing Spotlight series that is worth following. He asks simple open-ended questions, like good interviewers…
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In Defense of the $16 burger meal
The $16 burger meal isn’t just about the price; it highlights the broader strategies at play within Quick Service Restaurants…
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The Power Game of Sports Salaries
Explore the world of sport salaries in this special edition of the Game Changer Newsletter ⚾️ In theory, professional…
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PPS Amsterdam: Pricing Hexagon
It was a pleasure to present at PPS in Amsterdam. Great discussions afterwards about the Hexagon and how to apply…
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Why Pricing starts with strategy, not numbers
Pricing conversations should prioritize strategy, not numbers. In this edition of the Game Changer newsletter, Arnab Sinha and I…
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The Next – and Better – Evolution of Black Friday
Black Friday has changed 🎁 This single day of shopping has evolved into a weeks-long campaign whose purpose, outcomes,…
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Why you should leave money on the table – on purpose
The fairest prices – not the highest prices – optimize profits for a business. In this edition of the…
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Cutting through the fog of GenAI pricing
How much should a company charge for its GenAI applications? Our approach to answer that question may surprise you. Arnab…
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How Americans can tame their tipping craze
“Insert your credit card, and you’ll be prompted a few questions on the screen.” If you live in the U.S. or have…
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Pricing Hits the Mainstream
There’s a seismic shift happening in the world of pricing – Pricing conversations are focusing on strategy instead of numbers…
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Winning the Dynamic Game
If you decided to fly, see a ball game or concert, book a hotel room, and use a ride-share service…
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Launch of the Game Changer book
Today is the day! Our new book, GAME CHANGER: How Strategic Pricing Shapes Businesses, Markets, and Society is available now. …
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Exploring the fair value of work
New ways of thinking about strategic pricing can positively impact many pressing social issues. One pricing challenge that almost everyone encounters…
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Winning the Custom Game
Take a closer look into the Custom Game — a complex and often chaotic world of negotiations in highly competitive…
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Winning the Power Game
Win the Power Game in the newest edition of The Game Changer Newsletter 💪 In highly concentrated markets with a limited…
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Ardensi conference
It’s been a real pleasure to spend a couple of days with fellow members of the pricing community at the…