News

  • Three Pricing Barriers to Break in 2024

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    📈 In our latest edition of the Game Changer Newsletter, Arnab Sinha and I delve into “Three Pricing Barriers to Break…

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  • Corporate America tests limits of pricing power

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    Between the lines in the intriguing New York Times article below, I see two critical points about why the recent…

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  • The Pricing spotlight: pricing strategy

    Daniel Meyer has a fun Pricing Spotlight series that is worth following. He asks simple open-ended questions, like good interviewers…

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  • In Defense of the $16 burger meal

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    The $16 burger meal isn’t just about the price; it highlights the broader strategies at play within Quick Service Restaurants…

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  • The Power Game of Sports Salaries

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    Explore the world of sport salaries in this special edition of the Game Changer Newsletter ⚾️   In theory, professional…

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  • PPS Amsterdam: Pricing Hexagon

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    It was a pleasure to present at PPS in Amsterdam. Great discussions afterwards about the Hexagon and how to apply…

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  • Why Pricing starts with strategy, not numbers

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    Pricing conversations should prioritize strategy, not numbers.   In this edition of the Game Changer newsletter, Arnab Sinha and I…

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  • The Next – and Better – Evolution of Black Friday

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    Black Friday has changed 🎁   This single day of shopping has evolved into a weeks-long campaign whose purpose, outcomes,…

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  • Why you should leave money on the table – on purpose

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    The fairest prices – not the highest prices – optimize profits for a business.   In this edition of the…

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  • Cutting through the fog of GenAI pricing

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    How much should a company charge for its GenAI applications? Our approach to answer that question may surprise you. Arnab…

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  • How Americans can tame their tipping craze

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    “Insert your credit card, and you’ll be prompted a few questions on the screen.” If you live in the U.S. or have…

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  • Pricing Hits the Mainstream

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    There’s a seismic shift happening in the world of pricing – Pricing conversations are focusing on strategy instead of numbers…

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  • Winning the Dynamic Game

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    If you decided to fly, see a ball game or concert, book a hotel room, and use a ride-share service…

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  • Launch of the Game Changer book

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    Today is the day! Our new book, GAME CHANGER: How Strategic Pricing Shapes Businesses, Markets, and Society is available now. …

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  • Exploring the fair value of work

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    New ways of thinking about strategic pricing can positively impact many pressing social issues. One pricing challenge that almost everyone encounters…

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  • Winning the Custom Game

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    Take a closer look into the Custom Game — a complex and often chaotic world of negotiations in highly competitive…

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  • Winning the Power Game

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    Win the Power Game in the newest edition of The Game Changer Newsletter 💪 In highly concentrated markets with a limited…

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  • Ardensi conference

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    It’s been a real pleasure to spend a couple of days with fellow members of the pricing community at the…

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